Let’s Sharpen Those Words
Not all words pack a punch—but yours will. We craft copy that connects, converts, and (ding ding ding) makes you sound amazing.
Your Words Have
Your Words Have
- Have no clue how to make your website sound like you.
- Keep rewriting the same sentences over and over (and still hate them).
- Know your brand needs a distinct voice—but aren’t sure what that sounds like.
- Would rather do literally anything else than write your own copy.
*Ahem* Hi! We love you. We’re obsessed with you. We’re HERE for you.
But when it comes time to talk about it? Crickets.
You’ve got the vision.
The talent.
The Big Idea™.
We’re Pen & Sword, a copywriting studio for business owners who know their craft but struggle with the words. You built something amazing—now let’s make sure people actually get it (and, y’know, buy it).
Some words hit like a whisper. Others? Like a battle cry.
We’ve spent years in the agency world writing for brands big and small, and now? We’re bringing that magic straight to you.
We don’t do dull or forgettable copy. We craft words that work—turning “meh” messaging into razor-sharp, can’t-ignore-it content that grabs your reader/prospect/customer by the eyeballs.
If you’re tired of blending in, sounding stiff, or wondering why your copy isn’t converting, we’ve got you. 💅
Hi! We’re Cailey & Jacie.
Meet the women behind the curtain.
“So, what even is conversion copy (and why should I care)?”
Great copy doesn’t just sound good—it works.
It turns browsers into buyers, scrollers into subscribers, and “just looking” into “take my money.”
Conversion copy is the difference between a website that just exists and one that sells. It’s psychology-backed words with a strategy, crafted to grab attention, build trust, and guide your audience straight to the “yes.”
If your copy isn’t doing the heavy lifting, you’re leaving money on the table.
Let’s fix that.
